About: This video ad was constructed in Canva using the video creator and incorporated images from both public domain and fair use storage files. The portrait photo itself was painted by me personally in Acrylics on a large 3’ x 2’ framing canvas, then scanned and transferred as a PNG to be used in the authoring tool.

**While the original ad was created for a client’s Pet Photograph & Portrait Art Business, I have hidden her contact information and used a self-made pet portrait so as not to detract from the original flow of design and protect her privacy; she has put her services on hold for an interim.

Target Audience: Young adults aged 20-35, young professionals aged 25-40, and adults aged 55-75+ that own domestic animals or have an acquaintance/loved one that owns a pet.

Importance: While the above graphic video advertisement is presented in an MP4 video format, it can easily be transferred and manipulated into analogous authoring tools due to its original slide-share formatting, text content, and simplistic animations. Furthermore, it translates seamlessly to mobile video application and social media platforms.

Authoring Tools: Canva, Adobe InDesign, Adobe Photoshop, Cello, Pexels

Video Ad: View the infomercial clip HERE.