About: Customized “kicks“ (shoes) are increasing in popularity as the apparel and sneak-head industries are mounting their peaks in the custom merchandising movement currently sweeping the fashion and upcycling spheres of influence. What sells more than simple brand-name articles and bobs? Personalized ones. Whether attempting to personalize and upcycle a loved style/brand of shoe for yourself or others, bespoke designed footwear is the gift no one knows to ask for but cherishes as one would an heirloom.

Target Audience: Shoppers of specialized/customized gifts (email campaigns run from Pinterest and Etsy data analytics), whether intended for the buyer or as a gift to someone difficult to purchase for.

Importance: Acrylic designs are based upon digital renderings in Adobe Fresco, to preserve the design in a digital archive and tweak colorations and pantone color matching. Canva was used for the advertisement, which was printed after a conversion outside of raster imaging.

Authoring Tools/Mediums: Adobe Fresco, Canva, Acrylic Paint