About: Created in Canva, this logo was designed for a nonprofit organization with a business model centered around paid swim lessons with an add-on donation option in support of those in need of learning a life-saving skill within a state surrounded by water on 3 sides. Converted from a PNG to SVG for ease of logo scaling and transferability, this design speaks of clean, vibrant teamwork in an established water sports community.

Target Audience: Kids Aged 6-18, Parents/Guardians, Seniors 55+ within the swimming community of the Greater Tampa Bay Area.

Importance:While PNG is one of the most common picture file formats and shows great color quality (like JPG), they are both raster graphics and therefore difficult to scale upwards or downwards as might be needed for both small and large media site designs. This is why saving in an SVG file format (as a vector) is best for supplying clientele a product that allows for both immediate graphic design needs as well as future upscaled projections, without requiring unnecessary and timely communication. For printing purposes, a printing computer would render it back to a raster due to the RIP software for pixelated processing (a requirement of the majority of printing workshops); this is easily accomplished in an Adobe-based authoring tool, which is set using Industry-Standard design software and formatting metrics.

Authoring Tools: Canva, Adobe Illustrate, reMarkable